HP's Cloud Printing Strategy Nicely Articulated

Check out this super article by Louella Fernandez, principal analyst at QuoCirca, via IT-Director.com.

The venue was HP's recent Analyst Summit in San Francisco. The topics ranged from the ePrint web aware printers, photo products and services like SnapFish, new managed print services (MPS) initiatives and the commercial print arena. Fernandez says HP demonstrated a range of products and services and an integrated go-to-market strategy that will enable it to extend the reach for its vast portfolio.

Really fascinating stuff, according to Fernandez, HP‘s Imaging and Printing Group’s (IPG) revenues grew by 7% in 2010, and overall, IPG accounted for 20% of HP’s revenue. Supplies revenue represents 67% of overall IPG revenue, with commercial printer hardware and consumer printer hardware accounting for 22% and 11% respectively.

Fernandez calls out Ricoh and Xerox as the competitors HP most critically needs to address, but also gives them high marks in terms of "breadth and scale" that sets the company apart from the others.