I think the Cloud is here to stay, and I think Cloud is a term that has been embraced far and wide, but it must be used correctly.
The test I would put forth for whether your service or platform is truly "Cloud" is if I can contract for the services you offer without speaking to a human being, and activate/deactivate them when I want to stand them up or tear them down.
There is no "overhead" or startup costs for me to become engaged with you-- I literally can take advantage of the services when I need them, and only pay for them as I am using them.
That's what differentiates Cloud from "ASP" or "SaaS" or just the "plain old Internet". This is a nuance that I think a lot of non-technical people miss and it's driven by a combination of technology and business model.
Companies that use the term Cloud without fulfilling this promise could easily be seen as jumping on the hype bandwagon, and further confuse the market. Mimeo has been called a Cloud Printing Service Provider by Gartner, and we do fit the definition I've provided here. However, we are still very careful to only use this term with audiences we are sure will "get it."
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