I returned from spending a week in Germany at the every-four-years drupa trade printing and paper trade fair. I was there with HP and Dscoop. We had more than 1,000 Dscoop members present at the fair. HP played an amazing host and kept us busy with events and tours throughout the week. They were showcasing several new presses including their new B2 presses, the 10,000 20,000 and 30,000, to which our group had been introduced in March at the Dscoop7 conference in Washington, DC (see previous post here.)
Here's a quick video from Whatheythink.com that editor Cary Sherburne and I shot while I was at the show.
This show always surprises, and this time around was no exception. I saw a tremendous amount of exciting technology, and had a lot of really great conversations with industry colleagues. I am hoping to take a few minutes next week to catalog some of what I brought back from the show next week.
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What ever happened to JDF? Any remnants in the marketing mix at Drupa this year?
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